There is a worrying amount of fraud in medical research

IN 2011 BEN MOL, a professor of obstetrics and gynaecology at Monash University, in Melbourne, came across a retraction notice for a study on uterine fibroids and infertility published by a researcher in Egypt. The journal which had published it was retracting it because it contained identical numbers to those in an earlier Spanish study—except that that one had been on uterine polyps. The author, it turned out, had simply copied parts of the polyp paper and changed the disease.

“From that moment I was alert,” says Dr Mol. And his alertness was not merely as a reader of published papers. He was also, at the time, an editor of the European Journal of Obstetrics and Gynaecology, and frequently also a peer reviewer for papers submitted to other journals. Sure enough, two papers containing apparently fabricated data soon landed on his desk. He rejected them. But, a year later, he came across them again, except with the fishy data changed, published in another journal.

Since then, he has teamed up with other researchers to investigate groups of papers by authors he has spotted as data fabricators. Wherever he saw smoke, he found fire. There were tables on patients’ characteristics that contained only even numbers. There were values that were clinically unlikely. There was an implausible 40:60 sex ratio of babies when the mothers-to-be had, purportedly, been selected at random. Eye-popping speeds of completing clinical trials were common.

The fabrication of unreality

Dr Mol and his colleagues have sent their concerns about more than 750 papers to the journals that published them. But, all too often, either nothing seems to happen or investigations take years. Only 80 of the studies they have flagged have so far been retracted. Worse, many have been included in systematic reviews—the sort of research round-ups that inform clinical practice.

Millions of patients may, as a consequence, be receiving wrong treatments. One example concerns steroid injections given to women undergoing elective Caesarean sections to deliver their babies. These injections are intended to prevent breathing problems in newborns. There is a worry that they might cause damage to a baby’s brain, but the practice was supported by a review, published in 2018, by Cochrane, a charity for the promotion of evidence-based medicine. However, when Dr Mol and his colleagues looked at this review, they found it included three studies that they had noted as unreliable. A revised review, published in 2021, which excluded these three, found the benefits of the drugs for such cases to be uncertain.

There is a worrying amount of fraud in medical research

Partly or entirely fabricated papers are being found in ever-larger numbers, thanks to sleuths like Dr Mol. Retraction Watch, an online database, lists nearly 19,000 papers on biomedical-science topics that have been retracted (see chart 1). In 2022 there were about 2,600 retractions in this area—more than twice the number in 2018. Some were the results of honest mistakes, but misconduct of one sort or another is involved in the vast majority of them (see chart 2).

John Carlisle, a British anaesthetist and journal editor, has uncovered hundreds of problematic papers. He reckons “almost all [clinical] guidelines will be affected in some way by false data that is currently unrecognised”. Fabricated studies also send those who try to build on them down blind alleys, wasting millions of dollars.

Yet journals can take years to retract, if they ever do so. Going by these numbers, roughly one in 1,000 papers gets retracted. That does not sound too bad. However, Ivan Oransky, one of Retraction Watch’s founders, reckons, based on various studies of the matter and reports from sleuths, that something more like one in 50 papers has results which are unreliable because of fabrication, plagiarism or serious errors.

Most fabricated papers come from one of two sources. Some, particularly those claiming to report clinical trials, are the products of prolific individual fraudsters or groups of fraudsters. Those uncovered by Dr Mol fall into this category. Others, more often purporting to be about basic science, such as molecular biology, are written, for a fee, by outfits known as “paper mills”. Frequently, these are fabricated by copying published papers and substituting the gene or disease a legitimate paper refers to with another.

According to the Retraction Watch database, the 200 authors with the most retractions account for over a quarter of all 19,000 retractions. Many of the most prolific fraudsters are senior scientists at big universities or hospitals. Few have spoken openly about their motives for making up research. But the confessions of those who have speak volumes about what may push others down the same path.

Cheats ever prosper

Scientific research is a hard slog, and the results are often disappointingly equivocal answers to a researcher’s bold hypothesis. Diederik Stapel, once a psychology professor at Tilburg University in the Netherlands, had 58 papers retracted after revelations that he fabricated studies. He did so, he said in his confessional memoir, “Faking Science”, because they otherwise failed to provide a solution that was “simple, clear, beautiful and elegant”. Like many similar fabulists, however, he was also driven by career incentives. The aphorism “publish or perish” reflects an academic truth. A long publication list is crucial for promotion, or for switching institutions to get a better job. But journals prefer studies that show strong, positive results—meaning much of a researcher’s effort is, in terms of career advancement, wasted.

Publishing lots of studies has enabled some fraudsters to be perceived as leading experts in their fields, with the perks of professional prestige which go with that—at least until things unravel. As Dorothy Bishop, a retired experimental psychologist from Oxford University who volunteers her time identifying problematic studies observes, such fraudsters often run research groups or have collaborative networks with other research centres. When the fabrication is discovered, those colleagues are affected by the aftermath. “Quite often”, she says, “junior people get their careers completely derailed by this.”

It is a particular problem in China. Unrealistic publication quotas are often needed to obtain the best jobs in hospitals, and those who publish in top journals also get big cash bonuses. Not surprisingly, China is thus a country that has developed a thriving paper-mill industry. Indeed, almost all retractions linked to paper mills list Chinese authors. Of papers submitted to journals, about a fifth have at least one contributor from a Chinese institution, yet this fifth accounts for nearly half of papers subsequently retracted.

A review of submissions to two journals specifically aimed at by paper mills does, however, show that the problem stretches way beyond China. It found that the fakes had authors from more than 70 countries. And, though those from middle income countries (China included, see chart 3) are the most numerous, some of the most consequential fabrications of clinical trials which have come to light were concocted in America, Canada, Europe and Japan.

How much cheating is never caught is anyone’s guess. As Dr Bishop notes, “The only ones we know about are the ones that are not very good at it. If somebody is very good at fraud, you’re not going to detect it.” And it is not just a few bad apples. In 2009 PLOS ONE published a round-up of 18 surveys of scientists, mostly in America, that had asked about fraud. Though only 2{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of respondents admitted falsifying data themselves, 14{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} said they knew someone who had. Similarly, a third of those asked confessed to other questionable research practices, such as dropping inconvenient data points based on “gut feeling”, or making important changes to a study’s protocol while it was in progress. But they pointed the finger at 72{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of their colleagues.

America is not exceptional in this. In a survey of academics in Britain, published in 2016, nearly one in five reported having fabricated data. And in a recent survey of researchers in the Netherlands, 10{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of those in the life and medical sciences admitted they had falsified or fabricated data.

Many fake papers are me-too studies, supporting treatments already backed by other work. For the most part, these are unlikely to sway clinical practice. But some fraudsters have been the inspiration for specific medical interventions which have turned out to be useless, or even harmful.

For example, critically ill patients undergoing surgery were once sometimes given starch infusions to boost their blood pressure. This was based in part on seven now discredited studies by Joachim Boldt, a German anaesthesiologist. A revised round-up of the evidence published in the Journal of the American Medical Association, in 2013, after his fabrications were discovered, concluded that giving starch infusions in these circumstances caused kidney damage and sometimes killed people.

Likewise, for more than a decade cardiac patients in Europe were given beta-blockers before surgery, with the intention of reducing heart attacks and strokes—a practice that rested on a study from 2009 which was eventually determined to have been based, at least in part, on fabricated data. By one estimate, this approach may have caused 10,000 deaths a year in Britain alone. And a systematic review showing that infusion of a high-dose sugar solution reduces mortality after head injury was retracted after an investigation failed to find evidence that any of the trials included in it, which were all ascribed to the same researcher, had actually taken place.

Bricks without straw

Spotting fabricated papers often starts with catching one by chance and then looking at others by the same hand, as Dr Mol did. “A lot of the problems are only apparent when you look across publications by an author. So if you had one paper, you wouldn’t necessarily identify them,” says Alison Avenell of the University of Aberdeen, who is part of a team that has raised concerns about hundreds of clinical trials published by several research groups. Common patterns in dodgy papers, she opines, include unusually big effects of the reported treatments, peculiar drop-out rates among participants, or the same data appearing in different trial reports. “You see things that are virtually statistically impossible,” she says.

Dr Carlisle and others have devised various statistical checks to catch unusual numbers in single papers. As an editor of Anaesthesia, he used such checks on all 526 clinical-trial studies submitted to the journal between 2017 and 2020. When he looked at papers for which the authors had not submitted individual patients’ underlying numbers, he found that 2{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} included false data. This jumped to 44{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} for those for which he could also examine such individual numbers, including 26{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} which he judged as “fatally flawed”.

Doing checks like these routinely could stop a lot of fake papers being published. Yet, though reviewers who vet journal papers for publication “get all of these supplemental files and links to data sets”, says Lisa Bero, of Cochrane, “most of them don’t look at it.” Moreover, though authors often say that the backup data for their papers will be made available on request, a study conducted in 2022 reported that 93{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} fail to provide them when so requested by other researchers. “You ask for the original data and then, my goodness, you realise we live in a dangerous world,” says Ian Roberts of the London School of Hygiene and Tropical Medicine. Floods, earthquakes, termites, stolen laptops—he has seen all sorts of excuses for lost data.

Blots on the landscape

Cochrane maintains a database of retracted studies, and its systematic reviews are revised as needed. But that is rare for these types of reviews, partly because retracted papers are often not flagged prominently as such in online libraries and so continue to be cited as if they were valid research. Indifference plays a role too, with many researchers reluctant to set things straight even when told their reviews included fabricated studies. The attitude is, “it was right at the time”, says Jack Wilkinson, a biostatistician at Manchester University.

For example, Dr Avenell and her colleagues assessed the impact of 27 retracted clinical-trial papers, covering several medical conditions. These papers were included in 88 systematic reviews and clinical guidelines. The researchers reckoned that in half of those the conclusions were likely to change if the retracted trials were removed. They notified the authors of all the reviews about the retractions. Only half of them bothered to reply. A year later, in 39 of the 44 reviews that would have been affected, no action was undertaken.

Similarly depressing discoveries have been made in recent years for paper-mill articles. Though lots of these are so sloppy that any serious researcher would consider them a joke, and they are thus often published in obscure periodicals which would print anything for a fee, some look solid enough to be accepted by leading scientific journals. These are now discovering they have published hundreds of them. One analysis of 53,000 papers submitted to journals in a variety of disciplines, spanning six publishers, flagged between 2{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} and 46{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of them as suspicious.

Molecular-biology articles, those paper-mill specialities, often include pictures of Western blots—a laboratory technique used to study proteins. Such images can be found, for example, in papers that investigate how a given drug affects human cells. No two Western blots should look the same, so a sharp pair of eyes can spot duplicates. Elisabeth Bik, a Dutch microbiologist turned full-time detective hunting for fabricated papers, has an exceptional talent for doing just that. Using her “pattern-matching eyes and lots of caffeine”, as she put it in a recent opinion piece, she has analysed more than 100,000 papers, and found blot-based evidence of error or cheating in 6,500 of them.

Studies with falsified Western blots may seem less consequential than fabricated clinical trials. But consider a recent controversy concerning a series of influential papers on the causes of Alzheimer’s disease of which the lead author is Sylvain Lesné of the University of Minnesota (which is investigating the matter).

Dr Bik and others have recently found what they say is evidence of image-manipulation, including of pictures of blots, in these studies. And other scientists have tried and failed to replicate the results of a landmark study Dr Lesné published in Nature in 2006, which appeared to provide crucial evidence concerning a hypothesis that links the disease with so-called amyloid plaques in the brain, and which is one of the most cited papers in Alzheimer’s research. This particular article may have sent an entire line of scientific inquiry into that hypothesis in the wrong direction, by pointing a finger at one particular form of amyloid beta, the plaque-forming protein. In July 2022 Nature published an expression of concern, while it investigates.

Similar patterns are emerging in genetics. In a study published last year Jennifer Byrne, a cancer researcher at the University of Sydney, led a team that screened nearly 12,000 papers using Seek & Blastn, a piece of software they developed themselves, to check details of substances called nucleotide-sequence reagents (NSRs).

NSRs are short pieces of DNA or RNA that form part of many studies of genes. They are intended to bind to specific bits of natural genetic material. Seek & Blastn extracts the sequences of these reagents from papers and compares them with those in Blastn, a public sequence database, to check whether they match their supposed genetic targets. The team found that 6{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of papers contained errors suggestive of paper-mill production.

The consequences of fake genetic studies such as these could be as far-reaching as those involving dodgy Western blots. Dr Byrne and her co-authors estimate that as many as 100,000 published papers about human genes may emanate from paper mills, and that a quarter of these are such that they “may misinform the future development of human therapies”.

Disciplining the discipline

It is often asserted that science is self-correcting. And it is true that, if a claimed result is important enough, an inability to replicate it or of subsequent work to conform to it will eventually be noticed. In the short term, though, it is easy to hide in the shadows. Even co-authors of a data-fabricating scientist—those, in other words, who are closest to him or her—may not notice what the culprit is up to. In complex studies of a particular disease, several types of researchers will be involved, who are, by definition, not experts in each other’s fields. As Dr Bishop observes, “You just tend to take on trust the bits of data that somebody else has given you.”

Moreover, even after a published paper is flagged as containing fabricated data, self-correction often fails to kick in. There is a “massive variation” in how journals and publishers react when alerted to problems, says Dr Wilkinson—whether they investigate at all, how long it takes to reach a decision, and what they do after that.

Dr Avenell avers that in her experience it usually takes two to three years to get an expression of concern or a retraction published. “The only way we get retractions is to repeatedly badger the journals over and over and over again”, she says. “If you just send them a one-off email with details of all of your concerns, it’s very unlikely that anybody is ever going to do anything.” Dr Bero says that many Cochrane reviewers think it a waste of time to alert journal editors about problematic studies they have identified, so they don’t bother. “Many of our authors have written to editors and just gotten no response, or the editor doesn’t do anything to retract the article or doesn’t investigate at all,” she observes.

One problem is that journals rarely have staff, such as statisticians, with the expertise needed to deal with such matters. Publishers, for their part, make profits from publishing more, not from investigating potential retractions. They also fear being sued by belligerent fraudsters. They therefore often pass the ball to the institutions that employ the suspected miscreants.

In America, institutions accepting federal grant money (which is almost all of the serious ones) are required to follow government rules which say that they should investigate allegations of research misconduct within 60 days. But many take more than a year or two, says C.K. Gunsalus, an ethicist at the University of Illinois, who has conducted such investigations.

Just do it

In some cases, there are good reasons for delay. The difficulty of finding experts competent to conduct complex analyses is one. Another is that an investigation of one paper may turn up further suspicious publications. All too often, though, “there is very little sense of urgency”, says Dr Gunsalus. The goal is to decide whether a researcher should be fired, rather than a desire to protect the integrity of the scientific literature. Until an employment decision is made, the university usually stays mum.

Even in America, the quality of such investigations often leaves a lot to be desired, says Dr Gunsalus. And many places have no relevant regulations. In Western countries people fired for research misconduct have sometimes gone on to do the same thing elsewhere, says Dr Bishop. And in their list of concerns with 172 papers published by a group led by Zatolleh Asemi at the Kashan University of Medical Sciences, in Iran, Andrew Grey of the University of Auckland, in New Zealand, and his colleagues note that five of the seven vice-chancellors at his university are co-authors of at least one affected submission.

Nor do universities provide incentives for whistle-blowers to act, though that can stop fabricated studies being produced in the first place. Their rules usually say lots about the consequences of spurious allegations, but little or nothing about any duty to raise the alarm about fraud.

Few whistle-blowers have Dr Bik’s perseverance. After she raised concerns about more than 60 papers by Didier Raoult, a now-retired professor at a university hospital in Marseille, she received online threats and her home address was posted on Twitter by one of his colleagues. Dr Raoult also filed a legal complaint against her for attempted blackmail and harassment, an action the French National Centre for Scientific Research, a government agency, condemned as “judicialisation of scientific controversy and criticism”. In 2021 she won the John Maddox prize—awarded jointly by Sense about Science, a British charity, and Nature, of which Maddox was, for many years, editor—for “courage and integrity in standing up for sound science and evidence”.

There are some signs of hope. Besides scanning retraction databases for new additions, and redoing the analyses that include them, Cochrane has also started to check papers for integrity. A recent Cochrane review of research on drugs intended to prevent pre-term labour excluded 44 studies on such grounds, which was one in four of those on the starting list.

In a similar vein, Britain’s National Institute of Health and Care Research pays for INSPECT-SR, a project run by Dr Wilkinson that is developing integrity-checking tools for systematic reviews like those conducted by Cochrane. STM, a publishing-industry association, is working on a similar system to detect fabrications in submitted papers. The idea, says Joris van Rossum, who leads this work, is that the system will give editors signals about suspicious features commonly used by paper mills, such as duplicated images, the same paper being submitted simultaneously to several journals, authors with no record of having expertise in the subject, and so on.

Both Dr Wilkinson and Dr van Rossum worry about an arms race between fabricators and those employed to catch them. Such fears are amplified by the growing sophistication of artificial-intelligence (AI) tools like ChatGPT. In a recent study for which this was asked to generate 50 medical-research abstracts, both human reviewers and an AI-output detector failed to identify a third of the bot’s papers as such.

Trust. But verify

In the end, however, keeping fakes out of the scientific record depends on the willingness of publishers to stump up more resources. Statistical checks of clinical-trial papers often involve laborious manual work, such as typing up specific data in spreadsheets. This would require journals to hire dedicated staff, cutting into profits.

Many academics who have spent years trying to get fabricated papers retracted are pessimistic that better ways to detect fraud will, alone, make a big difference. Dr Roberts and Dr Mol want journals to be regulated in the way that social media and the news business are in some countries, with standards on what they publish. Peter Wilmshurst, a British cardiologist who has raised the alarm about numerous cases of research misconduct in his field, thinks there should be criminal penalties for those who fabricate data. Dr Gunsalus wants universities to make public the reports from their research-fraud investigations. And everyone agrees that publish or perish is a recipe for disaster.

None of these solutions will be quick or straightforward. But it is now clear that choosing to look the other way is causing palpable harm to patients. As Stuart Richie of King’s College, London, notes in his book, “Science Fictions”: “For the sake of the science, it might be time for scientists to start trusting each other a little less.” ■

Bernie Sanders chairs Senate committee looking to fix the health worker shortage : Shots

Bernie Sanders chairs Senate committee looking to fix the health worker shortage : Shots

Sen. Bernie Sanders, I-Vt., is chairing the Senate’s top health committee which is focused on solving the U.S. health care worker shortage.

J. Scott Applewhite/AP


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J. Scott Applewhite/AP


Sen. Bernie Sanders, I-Vt., is chairing the Senate’s top health committee which is focused on solving the U.S. health care worker shortage.

J. Scott Applewhite/AP

Senators are eying the growing shortage of health care workers in the United States as one of the few problems where there is room for bipartisan solutions, even in a deeply divided Congress gearing up for a presidential election cycle.

The shortage that’s only worsened since the pandemic is a prescription for skyrocketing costs, suffering, and unnecessary death, warned Sen. Bernie Sanders, I-Vt., who is the new chairman of the Senate’s top health committee. He spoke in his committee’s first hearing last week.

“We are going to produce legislation, and I think people will be surprised about the level of bipartisan supporters,” Sanders said in a brief interview during a break from the hearing. He called for the committee to “produce something meaningful.”

The shortage of health care workers of all sorts is a widespread problem, but is especially acute in rural areas and minority communities. Sanders pointed to the startling numbers of Americans living in medical care deserts to illustrate the point. There are nearly 100 million people who don’t have easy access to a primary care physician, almost 70 million with no dentist at hand, and some 158 million people who have few local mental health providers, Sanders said.

The COVID pandemic contributed to the nation’s existing worker shortage as many left the workforce as the crisis worsened. Some contracted the virus themselves, and large numbers of health care providers died. An investigation by KHN and The Guardian revealed more than 3,600 health workers in the United States died during the pandemic’s first year alone. Many others got burnt out or sought higher-paying jobs elsewhere.

“Despite all of our health care spending, we don’t have enough doctors, nurses, nurse practitioners, dentists, dental hygienists, pharmacists, mental health providers, and other medical professionals,” Sanders said, pointing to data that suggest the nation faces a shortfall of about 450,000 nurses and 120,000 doctors in the coming years, and 100,000 dentists now.

While Democrats and Republicans alike acknowledged the shortages hobbling care for hundreds of millions of Americans, any legislative solution must pass not only the Senate Health, Education, Labor and Pensions Committee, but also the full Senate and House of Representatives.

Far-right House Republicans have threatened to go so far as forcing the federal government to default on its debts as they demand spending cuts, and high government spending on health care could make new legislation a ripe target.

Sen. Bill Cassidy of Louisiana, the committee’s top Republican who is also a doctor, cited a few programs the committee is responsible for updating this year, such as an expiring program that trains many of the nation’s pediatricians. He said funding should reflect what works in the health care system and come “with the appropriate spending offsets.”

“We have to make sure that we’re not wasting the money we’re trying to productively spend,” he said.

None of the senators in the hearing disagreed with the fundamental problem that too many medical professionals are leaving their fields and that educational institutions are not graduating enough new ones to replace them and meet the growing needs of an aging population.

Members on both sides of the aisle recognized growing levels of burnout in the medical professions; increased threats faced by health care workers; the costs and challenges of working underserved areas; and financial incentives that steer younger professionals toward more lucrative specialties and higher-income areas.

Senators agreed on some strategies to boost numbers of health workers, such as encouraging more lower-cost educational options like community college and ensuring that existing programs are extended this year, such as the National Health Service Corps that trains doctors for underserved areas and graduate education programs.

A whiff of partisan thinking drifted into the conversation, with some Republicans focused more on decrying government interference in health care. Sen. Mitt Romney, R-Utah, suggested the State Department should do a better job clearing foreign students and practitioners to immigrate here. Cassidy raised electronic health records requirements as a contributor to physician burnout, saying they consume too much time.

Even in those areas, there were signs lawmakers could agree. Sen. Tim Kaine, D-Va., also raised the idea of unjamming the immigrant backlog.

Sen. Rand Paul, R-Ky., said vaccine requirements were an impediment. Sen. Roger Marshall, R-Kan., raised regulations barring some surprise medical bills as harmful to doctors.

“I think the fact that the committee has made this the first hearing means a number of us have bills. We may try to take a bunch of them up together and see if we can combine them into something,” said Kaine, pointing in particular to the idea of expanding loan forgiveness for people willing to go into areas with shortages. “I think there’s great prospects for bipartisan progress on this.”

Some of the senators credited Sanders with the initial progress toward a compromise. He spent his first weeks in his post meeting with committee members from both parties to identify areas of bipartisan agreement.

Sen. Lisa Murkowski, R-Alaska, said Sanders reached out to meet with her and discuss her priorities. They both named workforce shortages as a top issue, she said, adding, “We’ve got good stuff to work on.”

“In my conversation with him just on the floor this week, about what we might be able to do with the workforce issue, I think he was kind of probing to see if we could put together some efforts to just focus on these workforce shortages,” Murkowski told KHN. “There is a great deal of interest in legislating in this space.”

“What it’s going to look like, I can’t tell you yet,” she added.

“We are going to produce legislation,” Sanders said as the hearing ended. “I don’t do hearings for the sake of hearings.”

KHN (Kaiser Health News) is a national newsroom that produces in-depth journalism about health issues. Together with Policy Analysis and Polling, KHN is one of the three major operating programs at KFF (Kaiser Family Foundation). KFF is an endowed nonprofit organization providing information on health issues to the nation.

How fitness influencers game the algorithms to pump up their engagement

How fitness influencers game the algorithms to pump up their engagement

The best influencers regularly highlight their competence. Kilito Chan/Moment via Getty Images

Social media and misrepresentation can go hand in hand – and that’s especially the case in the loosely regulated fitness and nutrition industry.

We both have experience with personal training, but from different perspectives.

To improve his fitness regimen, Tim has sought out experienced trainers, while Ashley ran an online fitness and nutrition company before getting her doctorate.

She went through all the hoops to obtain credentials – training as a bodybuilder, obtaining certifications from the National Strength and Conditioning Association and studying nutrition through the National Academy of Sports Medicine. She also used Instagram to grow her business.

And yet both of us realized that individuals with no credentials or expertise were building their own brands on social media – sometimes making more money than those who were credentialed.

It made us wonder: How is this possible?

To explore this, we followed 488 fitness and nutrition influencers on Instagram for six months, analyzing over 50,000 posts, 8 million follower comments and 620,000 influencer replies to figure out how they used words and images to attract and interact with followers.

In our forthcoming Academy of Management Journal article, we explain how just establishing a social media presence doesn’t mean a would-be influencer can easily reach clients, as the social media platform’s algorithm determines who sees what posts, and when. And even if influencers do attract large followings, social media users shouldn’t necessarily buy what the influencers are selling.

The rise of the influencer

Social media use has more than tripled in the past decade, and many young people now aspire to become successful influencers. A Morning Consult poll from 2019 found that 54{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of Americans ages 13 to 38 said they would become an influencer if given the chance.

But what exactly does it mean to be an influencer?

Influencers are people who use social media to sell products or services – either their own or those of another company or brand. Successful influencers gain better placement in their followers’ social media feeds, obtain brand endorsements, facilitate networking opportunities and cultivate other revenue streams.

They do this by getting social media users to engage with their accounts – to follow their profiles, like their posts and write comments.

Although the algorithms social media platforms use to decide what users see are shrouded in mystery, it’s generally understood that algorithms will boost accounts that have a lot of followers and regularly interact with these followers.

Gaming the algorithm

Successful influencers will leverage these different degrees of user engagement to build and grow their businesses. But they need to be strategic about which images and words they use, since each can influence different parts of the algorithm.

Images generally attract someone’s attention before text, and they’re also processed more quickly than text. So influencers must choose their images wisely.

We found that images that reinforce the influencers’ competence – in the case of fitness influencers, photos and videos highlighting their physiques and ability to perform exercises, or “before and after” photos of themselves and their clients – had the largest effect on their number of followers.

Our data showed that for every image post signaling their competence, fitness influencers boosted their followers by almost 3{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f}. That’s significant when you consider that each additional follower can result in more revenue from sponsors and sales. According to the music licensing site Lickd, Instagram users with 5,000 followers can earn about US$350 per sponsored post, and influencers with 100,000 followers can earn double that.

The trick, of course, is attracting sponsors.

But amassing lots of followers isn’t the only path to ensuring success on social media. Influencers also need their followers to interact with their posts. This is typically much more time-intensive for users than clicking “follow” and mindlessly scrolling. But this sort of engagement can easily sway the algorithm.

Most social media users want to feel they’re building a community, not just spewing their thoughts into a digital void. So successful influencers can cultivate connection by regularly replying to their followers’ comments.

This can be something as simple as “Hey @instagram_girl292, I love that you tried our new product. We are so excited to hear what you think about the next one!”

We found that influencers who project warmth and reply to comments garner 21{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} more positive replies from current and new followers.

Whether you’re selling workout plans or beauty products, it’s important to regularly interact with your followers. <a href="https://www.gettyimages.com/detail/photo/young-black-woman-filming-a-beauty-and-makeup-vlog-royalty-free-image/1321462216?phrase=social{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f}20media{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f}20influencer&adppopup=true" rel="nofollow noopener" target="_blank" data-ylk="slk:Alistair Berg/DigitalVision via Getty Images" class="link ">Alistair Berg/DigitalVision via Getty Images</a>

Buyer beware

It’s important to remember that influencers can project competence without actually having it – and that regular engagement with followers says little about the quality of the product they’re selling.

In the sample we used for our study, fewer than 20{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of the influencers reported having any credentials.

The fitness industry is especially prone to manipulation. While brick-and-mortar gyms traditionally require their personal trainers to have advanced credentials, such as certifications in fitness or nutrition, there is no industry governing body ensuring that people who call themselves trainers have the necessary background and experience. Therefore, anyone can become a trainer and sell their products and services online and through social media.

In fact, many fitness influencers doctor their images, giving themselves unrealistic and unattainable bodies.

Worse, they may not ever follow through on their promises.

For example, social media influencer Brittany Dawn was sued by thousands of her followers in February 2022 after they claimed she sold them fitness and meal plans she never delivered. Pitching herself as someone who could help people rebuild their relationship with food, Dawn had attracted followers and customers who had struggled with eating disorders. Responding to the criticism, Dawn, whose trial is set to begin on March 6, 2023, said, “I jumped into an industry that had no instruction manual.”

Providing custom meal plans is outside most personal trainers’ scope of expertise, unless they also happen to be nutritionists. But given the lack of industry oversight, few customers knew this. Instead, Dawn, like many other social media influencers, lured followers by posting attention-grabbing photos and interacting with customers in ways that made them feel like they had a personal relationship with her.

That means that it’s up to everyone to do their homework on what they’re buying – and not be blinded by shapely legs, an alluring smile and six-pack abs.

This article is republished from The Conversation, an independent nonprofit news site dedicated to sharing ideas from academic experts. The Conversation is trustworthy news from experts, from an independent nonprofit. Try our free newsletters.

It was written by: Ashley Roccapriore, University of Tennessee and Tim Pollock, University of Tennessee.

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The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

Who are the leading innovators in ultrasonic stimulation devices for the medical devices industry?

The medical devices industry continues to be a hotbed of innovation, with activity driven by increased need for homecare, preventative treatments, early diagnosis, reducing patient recovery times and improving outcomes, as well as a growing importance in technologies, such as machine learning, augmented reality, 5G and digitalization. In the last three years alone, there have been over 450,000 patents filed and granted in the medical devices industry. , according to GlobalData’s report on Innovation in Medical Devices: Ultrasonic stimulation devices.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity. 

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have. 

150+ innovations will shape the medical devices industry 

According to GlobalData’s Technology Foresights, which plots the S-curve for the medical devices industry using innovation intensity models built on over 550,000 patents, there are 150+ innovation areas that will shape the future of the industry. 

Within the emerging innovation stage, neurostimulation therapy, smart physiotherapy devices, and real-time IR thermographic imaging are disruptive technologies that are in the early stages of application and should be tracked closely. Precision radiotherapy, electric atomisers, and bio-active prosthesis coating are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are bioresorbable stent coating and cryogenic tissue treatment, which are now well established in the industry. 

Innovation S-curve for the medical devices industry 

Who are the leading innovators in ultrasonic stimulation devices for the medical devices industry?

Ultrasonic stimulation device is a key innovation area in the medical devices industry 

Ultrasonic stimulation devices deliver non-invasive pulsed ultrasonic waves to specific areas in the brain to either inhibit or excite neural activity. The devices provide high spatial resolution and can potentially target different sites of the peripheral and central nervous system. It is an emerging therapeutic technique for an array of psychiatric, developmental and neurological disorders, gradually replacing the traditional electric and magnetic stimulation methods.  

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies.  According to GlobalData, there are 40+ companies, spanning technology vendors, established medical devices companies, and up-and-coming start-ups engaged in the development and application of ultrasonic stimulation devices. 

Key players in ultrasonic stimulation devices – a disruptive innovation in the medical devices industry  

‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators. 

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’. 

Medtronic is one of the leading patent filers in the field of ultrasonic stimulation devices. Some other key patent filers in the field include Merz Pharma and Highland Instruments. 

In terms of application diversity, Thermalin leads the pack, followed by Merz Pharma and Autonomix Medical. By means of geographic reach, Autonomix Medical holds the top position, followed by Medical Energetics and Cerevast Medical in the second and third spots, respectively. 

Ultrasonic stimulation devices have become crucial neuromodulation therapeutic tools for patients with brain disorders. The technology has drawn considerable attention for its advantages, such as deeper penetration and no tissue heating. The rapidly ageing population with brain disorders and limited availability of effective surgical and medication alternatives is likely to drive the overall growth of this market. 

To further understand the key themes and technologies disrupting the medical devices industry, access GlobalData’s latest thematic research report on Medical Devices. 


Today star Jenna Bush Hager shares her healthy diet and workout routine

Jenna Bush Hager has opened up about her healthy diet, from her morning powdered greens to her love of turkey tacos, after undergoing a physical transformation last year.

In a new interview with Women’s Health, the Today star shared how she has recommitted to eating foods that keep her energized after realizing her packed schedule was keeping her from properly fueling herself. 

‘I have to be really cognizant of what I put in my body, and I think I realized [in the past] that I wasn’t doing that to the best of my ability,’ Bush Hager, 41, told the outlet. ‘My kids were eating really healthy, and I was just grabbing whatever I could.’

The Read with Jenna book club founder shared that she starts her mornings with a breathing meditation before having not one, but three different beverages for breakfast. 

Today star Jenna Bush Hager shares her healthy diet and workout routine

Jenna Bush Hager, 41, opened up about her diet in a new interview with Women’s Health 

The Today host shared that she starts her mornings with a breathing meditation before having not one, but three different beverages for breakfast

The Today host shared that she starts her mornings with a breathing meditation before having not one, but three different beverages for breakfast

She explained that she reminds herself to drink as much water throughout the day as she can. She keeps a bottle of water by her coffee machine and makes herself ‘chug it’ while she is waiting for her coffee to brew. 

In addition to her water and coffee, she has a scoop of Amazing Grass Green Superfood Powder in a glass of water, which has two servings of fruits and vegetables. 

Bush Hager has a paid partnership with the brand, and she recently shared a sponsored video of herself making her morning green drink on Instagram. 

The mother of three, who practices intermittent fasting, doesn’t have anything else for breakfast before heading to the NBC gym, where she will do a Peloton class or lift weights before work. 

She also works out with dance fitness instructor Amanda Bartolomeo, whom she has been training with since last year. 

‘I’m obsessed with jumping on mini trampolines or doing dance cardio,’ she told Women’s Health. ‘But those things are hard to do before work.’ 

For lunch, she likes to have a hearty salad, and while the ingredients may vary from day to day, she always makes sure to include protein, beans, broccoli, and other veggies. 

She did not inherit her love of broccoli from her later grandfather, former President George H.W. Bush, who famously hated the vegetable and was vocal about his distaste for it. 

Bush Hager has water, coffee, and a scoop of Amazing Grass Green Superfood Powder in a glass of water, which has two servings of fruits and vegetables

Bush Hager has water, coffee, and a scoop of Amazing Grass Green Superfood Powder in a glass of water, which has two servings of fruits and vegetables

Bush Hager then heads to the NBC gym, where she will do a Peloton class or lift weights before work. She also works out with dance fitness instructor Amanda Bartolomeo (pictured)

Bush Hager then heads to the NBC gym, where she will do a Peloton class or lift weights before work. She also works out with dance fitness instructor Amanda Bartolomeo (pictured) 

Bush Hager noted that she’s ‘not a huge snacker,’ but when a craving strikes, she will grab a Chobani yogurt and add peanut butter and almonds. 

After a day of work, she will sit down to dinner with her husband, Henry Hager, and their three children, Mila, nine, Poppy, seven, and Hal, three.  

Typical family meals include fish and broccoli or the Texas native’s personal favorite, tacos with lean turkey. 

‘My kids are usually like, tacos again?’ she admitted. ‘But I’m like, [they’re] the best.’

Bush Hager’s interview with Women’s Health comes a year after she discussed her new workout regimen on the Today show in January 2022. 

She was talking about new year’s resolutions when her fourth-hour co-host Hoda Kotb commended her on her appearance, saying viewers have been writing in about how great she looks.

‘Can I tell you something that I’ve noticed and our viewers have noticed over the past few weeks?’ Kotb said. ‘People have noticed that there’s like a transformation that’s been happening with you. You are — they are just saying, “Jen is looking amazing. She’s never looked this good.”‘

‘That’s so sweet,’ Bush Hager replied, but Kotb wasn’t done gushing.

Bush Hager likes to have protein-packed salads for lunch and tacos with lean turkey for dinner with her husband, Henry Hager, and their three children, Mila, Poppy, and Hal

Bush Hager likes to have protein-packed salads for lunch and tacos with lean turkey for dinner with her husband, Henry Hager, and their three children, Mila, Poppy, and Hal 

Bush Hager opened up about her six-month physical transformation last year, saying she started working out in the morning. She is pictured in August 2021

Bush Hager is pictured in December 2021

Bush Hager opened up about her six-month physical transformation last year, saying she started working out in the morning. She is pictured in August 2021 (L) and December 2021 (R)

Bush Hager showed off her figure while dressing up as a Dallas Cowboys cheerleader for the Today show's Halloween special in October 2021

Bush Hager showed off her figure while dressing up as a Dallas Cowboys cheerleader for the Today show’s Halloween special in October 2021 

‘Something is happening,’ she insisted. ‘I think for someone like you and me who constantly is berating and belittling, I think one of the things we should do in January is celebrate when something good happens. Celebrate it!’

Bush Hager, who welcomed her third child, Hal, in 2019, explained that getting back in shape has been a process for her.

‘I will say I think I have figured out what works for me,’ she said. ‘And I think the hard thing is I think we expect things to happen overnight. This has actually been almost six months.’

The mother of three credited her toned physique to her grueling early-morning workouts with her personal trainer.

‘The difference is I wake up before the show and work out — and really work out. I work out with an awesome woman named Amanda. Donna joins me sometimes,’ she said of Today contributor Donna Farizan.

‘Donna is a great inspiration,’ she added. ‘She gets up at the crack of dawn and meets me. And another friend of mine comes.’

While Bush Hager was feeling good, she encouraged others who are struggling with their weight to be kind to themselves.

‘Here’s the other thing — anybody that’s either gained weight during the pandemic or had babies and gained weight, it just takes time, and you have to give yourself that grace,’ she said. ‘Because my body isn’t 18 anymore.’ 

Ohio to open a clinic amid growing health concerns over train derailment

The rail company already faces multiple class-action suits from members of the East Palestine community over the incident, which forced residents within roughly a mile radius to evacuate their homes.

Some residents say they have suffered health issues, while others say they have found dead animals, including fish and chicken, in the area. For the most part, those suing the rail company say they that have lost income because of the evacuations, that they were exposed to cancer-causing chemicals and that they no longer feel safe in their homes.

The Environmental Protection Agency classifies vinyl chloride, the chemical that was released, as a carcinogen that can increase one’s risk of liver cancer or damage with routine exposure.

One of the class-action lawsuits alleges that the rail company “discharged more cancer causing Vinyl Chloride into the environment in the course of a week than all industrial emitters combined did in the course of a year” in the U.S.

Norfolk Southern has said it was “unable to comment directly on litigation.” In a public update Thursday, it said that in addition to continuing cleanup work, it was distributing more than $2 million in financial assistance to families and businesses to help with the costs of the evacuation. It also said it was creating a $1 million fund for the community. The company did not immediately respond to a request for further comment Monday.

Ohio to open a clinic amid growing health concerns over train derailment

In an open letter, Shaw promised to stay in the area “as long as it takes to ensure your safety and to help East Palestine recover and thrive.” 

As of Sunday, the EPA had evaluated the indoor air in more than 530 homes in conjunction with Norfolk Southern and had not detected vinyl chloride above levels of concern in any of them. Meanwhile, Gov. Mike DeWine said Thursday that the municipal water was safe to drink, based on the results of sampling and tests done by the EPA, Norfolk Southern and other agencies.

In an apparent bid to demonstrate the water was safe to drink, the state EPA shared a photo on Twitter of agency officials and politicians, including East Palestine Mayor Trent Conaway, “enjoying a glass of clean water.”

It said they were “happy to see good data results that show the water in the village is safe to drink.”

Still, as concerns grow, Tuesday’s clinic will allow residents to get health assessments and have their concerns addressed.

“Last week, I was in East Palestine and listened as many area residents expressed their concerns and fears,” state Health Director Bruce Vanderhoff said in a statement provided by the department. “I heard you, the state heard you, and now the Ohio Department of Health and many of our partner agencies are providing this clinic, where people can come and discuss these vital issues with medical providers.”

The clinic will be at First Church of Christ at 20 W. Martin St. Registered nurses and mental health specialists are expected to be on site. A toxicologist will be either at the clinic or available by phone, the Health Department said in a news release. A mobile unit operated by the Community Action Agency of Columbiana County will also be parked outside the church to accommodate more appointments, it said.

Community members can start scheduling appointments Monday by calling 234-564-7755 or 234-564-7888, the Health Department said.

In a recent letter addressed to Shaw, Transportation Secretary Pete Buttigieg said Norfolk Southern would need to uphold its stated commitments to those affected by the derailment.

“The people of East Palestine cannot be forgotten, nor can their pain be simply considered the cost of doing business,” he said.