How to use social media to get more likes for healthy food

Remark

What’s on your plate? A quick glimpse at your social media feed might reveal a file of your most aesthetically pleasing foods.

But the amount of engagement on all those shots might be scaled-down for snaps of healthier foods. According to a review in the journal Wellbeing Communication, individuals seeking to market much healthier diet plans may possibly want to consider a several recommendations from effective pictures of indulgent, higher-calorie foods.

To uncover out how foodstuff styling influences social media engagement, researchers collected virtually 54,000 photos from the Instagram accounts of 90 meals influencers, then employed device discovering to review anything from their colour and brightness to their complexity and repetition in the pictures. They also measured the regular calorie density of the meals pictured. Then, the scientists analyzed how a lot engagement every image had produced on the web.

The foods shots that produced the most likes and clicks shared some attributes.

Images with “arousing, warm shades these kinds of as crimson, orange and yellow” were being additional likely to create engagement on the internet, as have been those people with repetition — believe, a photograph of a tray of macarons as opposed to a photo of a one piece of fruit.

Photographs with far more characteristic complexity, which the researchers outlined as richness in features and perceptual depth, had been also far more likely to deliver likes and comments.

In distinction, pictures with much more compositional complexity, in which visible aspects clustered in a specific segment of the picture, produced fewer engagement. Illustrations or photos that have been brighter and much more vibrant than ordinary also got less likes and remarks.

The far more calorie-dense a food impression was, the far more very likely it was to get lots of likes and feedback, the scientists observed.

That may possibly look like negative news for people seeking to market nutritious food items on-line. But the scientists pointed out that the effects of visual aesthetics had been a lot more pronounced for the very low-calorie pictures, suggesting that a couple of straightforward tweaks could make pictures of even nutritious foods far more palatable to social media people.

“There are some neurological experiments that clearly show as individuals visually method significant-calorie foods, they course of action them quicker than small-calorie photos,” said Muna Sharma, a knowledge scientist who was a co-creator of the analyze when a PhD student at the University of Georgia’s College or university of Family members and Customer Sciences, in a news release. “So, when they are seeking at a small-calorie graphic, they give additional focus to all of these visible options. That means that if you want to attract people’s attention to these reduced-calorie foods, you have to acquire treatment to emphasize distinct components.”

Such as hotter shades, repetitive options and showcasing foods on a thoroughly clean track record could aid raise engagement for reduced-calorie meals, she suggests — and most likely support wholesome foods trend.

How to ensure social determinants of health actually improve health care

Presented 80 p.c of a person’s health is affected by non-healthcare variables, it is no surprise that the two overall health treatment companies and well being strategies are on the lookout for means to superior deal with the broader established of social and economic disorders that influence wellbeing. Emblematic of the ongoing shift from quantity to value, an escalating quantity of Medicaid-managed care contracts are requiring health plans to measure and handle the social determinants of overall health (SDoH), with the final objective of lowering well being disparities and escalating overall health and fitness. Although relocating in the suitable way, the means for wellbeing options to employ evidence-centered interventions to increase health and fitness fairness is significantly hampered by a absence of provider Z code utilization. If you can not measure it, you can’t handle it.

In 2016, diagnosis codes Z55-Z65 were launched to the healthcare coding system to permit vendors to report the presence of non-scientific factors that are recognised to affect well being results (this sort of as employment, housing, foodstuff insecurity, etcetera.). When properly documented, these Z codes are an powerful way for vendors and wellness strategies to coordinate care and to establish qualified group-centered interventions. Even so, uptake has been sluggish thanks to administrative load, a lack of benchmarks, a lack of service provider consciousness, as effectively as vendors remaining unwell-geared up to handle these wants.

Learning from Z code utilization

In Oct 2021, Centers for Medicare and Medicaid Companies (CMS) launched a report, which shown that Z codes are mostly unreported in Medicare rate-for-support promises. By 2019, homelessness was the most regularly used Z code, on the other hand Z codes have been only documented on .11 {bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of all promises.

We analyzed details by way of 2022 and observed that the use of Z codes throughout commercially insured, Medicare Edge and Medicaid populations carries on to stall. On a yearly basis, the proportion of individuals with a Z code ranges from .13 percent in 2017 to .15 per cent in 2019 and 2020. In major metropolitan parts, the proportion of sufferers with a Z code is as low as .03 p.c in Atlanta, Georgia to .17 percent in San Francisco, California.

Even with the present state of very low adoption, federal and state policy efforts go on to double down on the importance of improving upon documentation and measurement of social things, ranging from the Medicaid and CHIP Payment and Access Commission’s (MACPAC) most current recommendations to Congress, to Centers for Illness Management and Prevention’s (CDC) release of extra Z codes, which go into effect April 1, 2023. The exacerbation of well being inequities on full screen for the duration of the COVID-19 pandemic without doubt supports the rationale driving these coverage initiatives and the ongoing concentrate on enhanced measurement. Even so, policymakers keep on to overlook a significant place: Facilitating access does not guarantee adoption.

As we have witnessed numerous situations before (which include with COVID-19 telehealth growth), procedures that just make a thing obtainable, unbiased of how precious that company or item is, do not always translate to significant use or adoption. If utilization of Z Codes from 2017 to 2022 is only a tenth of a percent, what is to say that introducing more codes will increase adoption of current codes, let by yourself new codes? If the priority is to maximize measurement, and hence, provide additional qualified social care, then should not plan attempts be targeted on overcoming present barriers to use?

Driving Z code adoption

Very well-intentioned policies like The American Rescue Approach Act of 2021 involved efforts to deal with food and housing insecurity, these types of as developing a standard method to measuring and accumulating results linked to overall health equity. Having said that, equally federal and state procedures similar to this situation proceed to overlook the concentrate on — while delivering a course of action in which to obtain the intended consequence, they do not alter the system that sales opportunities to the wished-for behavior, which is greater documentation. Illustrating this disconnect, researchers have identified that even among the minority of providers that doc social needs via clinical notes, an even more compact share of all those providers are translating these notes into Z codes.

Many levers need to be pulled to meaningfully spur Z code adoption on a national stage. The aforementioned CMS report from 2021 acknowledges the absence of money incentives and providers’ perceived skill to handle SDOH-linked problems as remaining persistent limitations to greater adoption of Z coding in clinical practices.

Ultimately, screening for health and fitness-relevant social complications is essentially diverse from screening for healthcare issues, which raises the query: What policies are becoming carried out to present instruction for both equally the screening and “treatment” of SDoH? The option needs recognition of the truth that major care suppliers are at the “front lines” of wellness care and are progressively screening and dealing with patients for a lot more specialised disorders, like despair. In a well being financial state wherever supplier provide is currently substantially constrained, policymakers should consider the evolving (and at any time-expanding) responsibilities of companies and what that usually means for their capacity to get on added social screening tasks.

Policymakers will require to calibrate their investment in growing provider capability (which include social personnel) to fulfill the requires of populace-based mostly screening and documentation. Ultimately, as the health treatment industry has found with the adoption of other novel CMS steps, incentivizing the use of Z codes as a aspect of price-based mostly care arrangements may be the finest way to integrate them into a portion of day-to-day apply.

In the meantime, if the goal is to connect patients promptly and competently to social treatment methods, policymakers and payers can concentrate on non-personal steps to predict unique requires. Although not ideal, econometrics have demonstrated that Z codes are associated with a large Area Deprivation Index, and there is plenty of Zip Code-unique overall health treatment utilization, demographic and behavioral information now offered to use. If analyzed appropriately, the want for Z codes could develop into significantly less salient.

To make significant and lasting transform in well being equity, and, in turn, health outcomes, by improved coordination and connectivity in between social and professional medical care, CMS really should not simply make new prognosis codes, but thoughtfully incentivize the behaviors needed to make adoption.

Allison Oakes, Ph.D., is the director of exploration at health care analytics corporation Trilliant Wellness.

Sanjula Jain, Ph.D., is the senior vice president of market method and main exploration officer at Trilliant Health.

Copyright 2023 Nexstar Media Inc. All legal rights reserved. This content might not be published, broadcast, rewritten, or redistributed.

Social frailty comes with health risks for older adults



CNN
 — 

Consider three hypothetical women in their mid-70s, all living alone in identical economic circumstances with the same array of ailments: diabetes, arthritis and high blood pressure.

Ms. Green stays home most of the time and sometimes goes a week without seeing people. But she’s in frequent touch by phone with friends and relatives, and she takes a virtual class with a discussion group from a nearby college.

Ms. Smith also stays home but rarely talks to anyone. She has lost contact with friends, stopped going to church and spends most of her time watching TV.

Ms. Johnson has a wide circle of friends and a busy schedule. She walks with neighbors regularly, volunteers at a local school twice a week, goes to church and is in close touch with her children, who don’t live nearby.

Three sets of social circumstances, three levels of risk should the women experience a fall, bout of pneumonia or serious deterioration in health.

Of the women, Ms. Johnson would be most likely to get a ride to the doctor or a visit in the hospital, experts suggest. Several people may check on Ms. Green and arrange assistance while she recovers.

But Ms. Smith would be unlikely to get much help and more likely than the others to fare poorly if her health became challenged. She’s what some experts would call “socially vulnerable” or “socially frail.”

Social frailty is a corollary to physical frailty, a set of vulnerabilities (including weakness, exhaustion, unintentional weight loss, slowness and low physical activity) shown to increase the risk of falls, disability, hospitalization, poor surgical outcomes, admission to a nursing home and earlier death in older adults.

Essentially, people who are physically frail have less physiological strength and a reduced biological ability to bounce back from illness or injury.

Those who are socially frail similarly have fewer resources to draw upon but for different reasons — they don’t have close relationships, can’t rely on others for help, aren’t active in community groups or religious organizations, or live in neighborhoods that feel unsafe, among other circumstances. Also, social frailty can entail feeling a lack of control over one’s life or being devalued by others.

Many of these factors have been linked to poor health outcomes in later life, along with so-called social determinants of health — low socioeconomic status, poor nutrition, insecure housing and inaccessible transportation.

Social frailty assumes that each factor contributes to an older person’s vulnerability and that they interact with and build upon each other.

“It’s a more complete picture of older adults’ circumstances than any one factor alone,” said Dr. Melissa Andrew, a professor of geriatric medicine at Dalhousie University in Halifax, Nova Scotia, who published one of the first social vulnerability indices for older adults in 2008.

This way of thinking about older adults’ social lives, and how they influence health outcomes, is getting new attention from experts in the United States and elsewhere. In February, researchers at Massachusetts General Hospital and the University of California, San Francisco published a 10-item “social frailty index” in the Proceedings of the National Academy of Sciences journal.

Using data from 8,250 adults 65 and older who participated in the national Health and Retirement Study from 2010 to 2016, the researchers found that the index helped predict an increased risk of death during the period studied in a significant number of older adults, complementing medical tools used for this purpose.

“Our goal is to help clinicians identify older patients who are socially frail and to prompt problem-solving designed to help them cope with various challenges,” said Dr. Sachin Shah, a coauthor of the paper and a researcher at Massachusetts General Hospital.

“It adds dimensions of what a clinician should know about their patients beyond current screening instruments, which are focused on physical health,” said Dr. Linda Fried, a frailty researcher and dean of the Mailman School of Public Health at Columbia University.

Beyond the corridors of medicine, Fried said, “we need society to build solutions” to issues raised in the index — the ability of older adults to work, volunteer and engage with other people; the safety and accessibility of neighborhoods in which they live; ageism and discrimination against older adults; and more.

Meanwhile, a team of Chinese researchers recently published a comprehensive review of social frailty in adults age 60 and older, based on results from dozens of studies with about 83,900 participants in Japan, China, Korea and Europe. They determined that 24{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of these older adults, assessed both in hospitals and in the community, were socially frail — a higher portion than those deemed physically frail (12{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f}) or cognitively frail (9{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f}) in separate studies. Most vulnerable were people 75 and older.

What are the implications for health care? “If someone is socially vulnerable, perhaps they’ll need more help at home while they’re recovering from surgery. Or maybe they’ll need someone outside their family circle to be an advocate for them in the hospital,” said Dr. Kenneth Covinsky, a geriatrician at UC San Francisco and coauthor of the recent Proceedings of the National Academy of Sciences article.

“I can see a social frailty index being useful in identifying older adults who need extra assistance and directing them to community resources,” said Jennifer Ailshire, an associate professor of gerontology and sociology at the University of Southern California Leonard Davis School of Gerontology.

Older people who are socially vulnerable may need more assistance with health care.

Unlike other physicians, geriatricians regularly screen older adults for extra needs, albeit without using a well-vetted or consistent set of measures. “I’ll ask, ‘Who do you depend on most and how do you depend on them? Do they bring you food? Drive you places? Come by and check on you? Give you their time and attention?’ ” said Dr. William Dale, the Arthur M. Coppola family chair in supportive care medicine at City of Hope, a comprehensive cancer center in Duarte, California.

Depending on the patients’ answers, Dale will refer them to a social worker or help modify their plan of care. But he cautioned that primary care physicians and specialists don’t routinely take the time to do this.

Oak Street Health, a Chicago-based chain of 169 primary care centers for older adults in 21 states and recently purchased by CVS Health, is trying to change that in its clinics, said Dr. Ali Khan, the company’s chief medical officer of value-based care strategy.

At least three times a year, medical assistants, social workers or clinicians ask patients about loneliness and social isolation, barriers to transportation, food insecurity, financial strain, housing quality and safety, access to broadband services and utility services.

The organization combines these findings with patient-specific medical information in a “global risk assessment” that separates older people into four tiers of risk, from very high to very low. In turn, this informs the kinds of services provided to patients, the frequency of service delivery and individual wellness plans, which include social as well as medical priorities.

The central issue, Khan said, is “what is this patient’s ability to continue down a path of resilience in the face of a very complicated health care system?” and what Oak Street Health can do to enhance that.

What’s left out of an approach such as this, however, is something crucial to older adults: whether their relationships with other people are positive or negative. That isn’t typically measured, but it’s essential in considering whether their social needs are being met, said Linda Waite, the George Herbert Mead distinguished service professor of sociology at the University of Chicago and director of the National Social Life, Health, and Aging Project.

For older adults who want to think about their own social vulnerability, consider this five-item index, developed by researchers in Japan.

1. Do you go out less frequently compared with last year?

2. Do you sometimes visit your friends?

3. Do you feel you are helpful to friends or family?

4. Do you live alone?

5. Do you talk to someone every day?

Think about your answers. If you find your responses unsatisfactory, it might be time to reconsider your social circumstances and make a change.

211 hotline is a quick connection for non-emergency health and social services

Unsure where by to go for assistance, a homeless one mom named Mary designed an important contact immediately after she had a newborn in 2020. She dialed 211, a social provider hotline that place her in contact with transitional housing.

Even though she was doing the job two positions, Mary, who declined to give her last title, couldn’t pay for each hire and boy or girl treatment. But 211 operators in Lake County hooked her up with YWCA child treatment, monetary aid for a safety deposit, 3 months’ rent, and a landlord who’d acknowledge both equally.

“I by no means would have recognized if I did not contact 211,” Mary stated in a video job interview with United Way, which can help sponsor the support. She now has a one secure career and a household. “I sense like 211 … has served me tremendously.”

A comparable 211 company has just lately appear to DuPage County, and additional are prepared to launch early subsequent 12 months — probably on Feb. 11 — in Chicago, suburban Cook County, and Kendall County. 211, like the improved recognised 911 for emergencies and Chicago’s 311 for metropolis providers, puts callers in touch with nonemergency well being and social products and services.

211 hotline is a quick connection for non-emergency health and social services

The most common providers are enable shelling out hire and utilities, but they also incorporate free and confidential disaster counseling, disaster guidance, food items pantries, overall health treatment, insurance plan, employment, and veterans products and services.

Kane, Lake, McHenry, and Will are amongst the many counties that present the support in Illinois. As a whole, the point out lags behind the rest of the country in utilizing the hotline, with almost fifty percent of its counties continue to without.

But as soon as Chicago and Kendall appear on-line early upcoming year, practically 90{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of the state’s populace will be protected.

In DuPage, the second most populated county in Illinois after Cook, officers established apart $1.6 million in federal American Rescue Approach Act money to fund the plan for the first a few years.

The round-the-clock, multilingual phone lender will be operated by Addison Consolidated Dispatch Middle, which also provides 911 dispatch products and services, County Board Chairman Dan Cronin claimed.

“We are thrilled to introduce however another ingredient of DuPage County’s solution of strengthening our social services safety net,” Cronin stated.

Anticipating elevated desires for the duration of and following the COVID pandemic, DuPage officials also have delivered tens of millions of dollars in funding to beef up the county’s social solutions. That included buying and transforming a previous Red Roof Inn in Downers Grove for PADS to use as a homeless shelter.

Expenses change by county. Kane County, whose services is presented by Path, has an annual spending budget of about $86,000. The additional populous Lake County, which has dealt with 150,000 calls in a few a long time, has a spending plan approaching $500,000, with funding from the county, local governments, foundations and personal contributors.

Phone calls have elevated noticeably since the onset of the COVID pandemic. Apart from the mobile phone hotline, persons can entry services in quite a few counties via 211 web-sites. Past yr, Lake County counted more than 57,000 contacts with 211 — most of them on-line.

But it generally can help to communicate to a 211 operator, United Way of Lake County spokeswoman Lori Nerheim stated.

“The reward of speaking to another person is they are trained navigators to get to the root of the need,” she stated. “Many men and women may simply call with one particular need, say housing, but it may well be result of domestic violence, or there might be a food have to have. Getting another person to guideline you is genuinely important.”

Also using federal American Rescue Strategy resources, Kendall County has budgeted $136,000 for its software by way of 2025, county Administrator Scott Koeppel mentioned. Outgoing County Board Chairman Scott Gryder aided to set up the system as a result of a nonprofit agency, Koeppel stated.

The up coming action is to make certain persons know about the amount. Only 21{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} of Lake County people realized about the 211 provider in a current county study.

“Ultimately, we want it to be as memorable as 911,” United Way of Lake County President Kristi Extended claimed.

DuPage County board member Julie Renehan claimed officers hope 30,000 to 40,000 calls for aid a year.

“211 meets genuine requires in actual time,” she mentioned. “It’s the quantity to call when you don’t know who to connect with. This is a person we can all be proud of.”