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Sermo CEO Launches ‘Be Your Possible’ to Raise Funds for Medical Research and Advocate for Those Battling Critical Illness

Organization’s Core Goal: Helping Others Find and Take Steps Toward Their Own Possible

NEW YORK, March 28, 2023–(BUSINESS WIRE)–Peter Kirk, CEO of Sermo, has launched Be Your Possible, a global charitable organization committed to raising funds for medical research and inspiring others to take steps towards their “possible”.

Be Your Possible’s mission to inspire others and fundraise for research was born from Kirk’s own harrowing experience of surviving Acute Myeloid Leukemia, a rare cancer of the blood and bone marrow. After receiving a terminal diagnosis and being intubated in the ICU with double lung pneumonia, Kirk received a blood stem cell transplant that saved his life.

“A 25-year-old man named Sam saved my life when he donated 850 million wonderful stem cells that ultimately made my transplant possible,” Kirk said. “A kind stranger gave me another chance at life, and this wouldn’t have been conceivable without the decades of medical research that went into advancing the transplant process and the work of oncologists around the world. Through Be Your Possible, we’re aiming to expand access to life-saving medical treatments to people on a global scale by funding vital medical research, moving scientific breakthroughs forward, and offering support to those who receive critical diagnoses like mine.”

Peter’s “possible” is running 1,000 half marathons by the 10th anniversary of his transplant to raise $1 million for blood stem cell cancer research at Memorial Sloan Kettering Cancer Center, where he received his own life-saving transplant. Be Your Possible will also offer opportunities and events to empower not only other patients, but everyone to take steps toward finding their own possible, from exercise to education and personal growth.

Be Your Possible’s flagship event is Run with Peter-Run for Research, a global doctor-led run that takes place annually in June. Inspired by Kirk’s incredible completion of the NYC Marathon five months post-transplant, the inaugural event mobilized thousands of physicians in 77 countries to run or walk with Kirk in support of medical research causes, chosen by physician runners themselves. Founding partner Sermo donated $250,000 to the various causes chosen by physician participants, including the American Heart Association, St. Jude Children’s Research Hospital, and Memorial Sloan Kettering Cancer Center, where Kirk received his life-saving blood stem cell transplant.

Our core belief is that anything is possible, taking one step at a time TOGETHER. To learn more, visit beyourpossible.com

About Be Your Possible:

Born from Founder and Sermo CEO Peter Kirk’s harrowing experience with Acute Myeloid Leukemia, journey to recovery, and commitment to inspiring others to be their possible, Be Your Possible is a global charitable organization committed to raising awareness and funds for medical research to help others benefit from life-saving treatments, such as Peter’s own blood stem cell transplant.

The organization was founded in 2022 launching its first initiative, Run with Peter-Run for Research, a global movement mobilizing thousands of physicians to run or walk in support of medical research.

Peter’s “possible” is running 1,000 half marathons by the 10th anniversary of his transplant.

We pledge to empower not only other patients, but everyone to take steps toward finding their own possible, from exercise to education and personal growth. Our core belief is that anything is possible, by taking one step at a time, TOGETHER. To learn more, visit beyourpossible.com

About Sermo:

Sermo is the largest global healthcare research company and the most trusted physician engagement platform. Sermo engages with more than 1.3 million HCPs across 150 countries and has reach into the U.S. Payer market that now exceeds 230M commercial lives covered.

For over 20 years, Sermo has been turning physician experience, expertise, and observations into actionable business insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large. Sermo offers on-demand access to physicians via a proprietary health-tech ecosystem to gain targeted HCP insights that inform strategic decisioning in real-time. Visit www.sermo.com/business

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Allyson Noonan
AN Communications
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Neuralink competitor launches platform to accelerate medical innovation

A Science employee at work in the lab.

Courtesy: Science Corporation

Biotechnology startup and Neuralink competitor Science on Monday launched a new platform that aims to make it easier for other companies to quickly develop and produce medical devices.

The platform, called Science Foundry, allows companies to utilize and build upon Science’s internal infrastructure by offering access to more than 80 of its tools and services, like the company’s thin-film electrode technologies.

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Neuralink competitor launches platform to accelerate medical innovation

The cost of the technology required to develop medical devices is often “prohibitive” for early-stage startups, Science Co-Founder and CEO Max Hodak told CNBC in an interview. Individual tools can cost anywhere from $200,000 to $2 million, and Hodak said companies could easily spend hundreds of millions building a manufacturing line.

For many startups, that cost is too much to bear, but Hodak is hoping Science Foundry can help.

“Hopefully, we bring down the barriers to innovation,” Hodak said. “There’s a bunch of smart people out there that have a bunch of different ideas than the ones that we have, and we would like to enable them.”

Science is part of the growing brain-computer interface, or BCI, industry. A BCI is a system that deciphers brain signals and translates them into commands for external technologies. Perhaps the best-known name in the space is Neuralink, thanks to the high profile of founder Elon Musk, who is also the CEO of Tesla, SpaceX and Twitter.

Hodak co-founded Neuralink and served as the company’s president until he announced his departure in 2021. At Neuralink, Hodak helped develop a BCI system that is designed to be implanted directly into the brain, but at Science, he is working on an implant that doesn’t directly touch the brain at all.

Science’s flagship BCI system is the Science Eye– a visual prosthesis that aims to help patients with two forms of serious blindness restore some visual input to their brains.

The Science Eye relies on a thin, flexible micro-LED array that is surgically implanted over the retina. The implant controls a group of light-sensitive cells in the optic nerve that Science alters through a form of optogenetic gene therapy. When one pixel is turned on in the array, a cell is turned on in the optic nerve, which can be used to drive the nerve and send vision into the brain.

Science’s implant is powered by special glasses that are outfitted with tiny sensors and cameras. The LED array translates the images it receives from the glasses and sends them up to the optic nerve.

Hodak said the resulting images will look different than what people with healthy eyes are used to – at least for the first iteration of the technology – but that it will be very restorative for patients with no light sensitivity. Eventually, he said thinks Science will be able to reproduce high-resolution color vision.

Science has been testing the technology in rabbits, and Hodak said the company hopes to eventually conduct trials with human patients as soon as next year.

The company’s new platform Science Foundry aims to support companies working on similarly ambitious ideas. Hodak said he expects to see demand from other neurotechnology companies, but that other medical technology startups and even quantum computing companies represent growth opportunities.

The cost of using Science Foundry is comparable to the cost of working with academic facilities, which are “cheap to get started,” Hodak said. But while academic facilities typically do not allow companies to test devices on patients or sell them on the market, Hodak said it will be easier for Science Foundry customers to commercialize their products.

Hodak said the platform will benefit Science and the broader industry as a whole.

“This enables us to afford larger-scale and more capabilities that then we can use to enable the community and ourselves even further,” he said.

Bare Performance Nutrition Launches BPN Training App, Expanding Premium Fitness Offerings | News

AUSTIN, Texas–(Business WIRE)–Feb 14, 2023–

These days, Bare Overall performance Nourishment (BPN), the quality nourishment model with a dedication to equip folks with the equipment, sources and local community to assist individuals progress their actual physical probable, introduces the BPN Training App, a absolutely free world-class teaching app. The BPN Coaching application features free personalised education programs led by strength, conditioning and stamina coaches, target-monitoring, and supplement direction. It is obtainable for obtain starting off right now for iOS gadgets on the Apple Application Retail outlet and Android products on Google Participate in.

This press release features multimedia. See the entire release listed here: https://www.businesswire.com/information/house/20230214005158/en/

Nick Bare, physical fitness professional, Founder and Main Resourceful Officer of Bare Overall performance Nourishment (BPN), will be curating and leading BPN’s instruction courses alongside Jeff Cunningham, BPN’s operating mentor. (Picture: Small business Wire)

“There are not wonderful instruction courses obtainable that offer individualized, high-quality means at no price,” claims Nick Bare, Founder and Chief Imaginative Officer at BPN. “We’re proud to present a absolutely free instrument to help people today set and get to their physical fitness ambitions and continue to ‘Go 1 Extra.’ We have put in around a calendar year producing BPN Schooling and could not be happier to offer it to users for totally free.”

BPN Teaching delivers 4 customized 12-to-16-week schooling systems: Hybrid Athlete, 5k, Half Marathon, and Marathon. With Garmin Link compatibility, people can seamlessly sync their wellbeing and conditioning data, allowing BPN Teaching to adapt and alter with your physical fitness level. BPN Teaching packages are curated and led by health and fitness authorities Nick Bare and Jeff Cunningham. More coaches and programming will be released later this 12 months:

Nick Bare is BPN’s Founder and Main Resourceful Officer. In addition to remaining an Military veteran, Nick is a physical fitness expert, bodybuilder, powerlifter and ultramarathoner.
Jeff Cunningham is BPN’s running mentor. He is an elite marathon and distance mentor who excels in strategic planning for straightforward operates, velocity routines, recovery and diet.

The launch of BPN Education arrives on the heels of BPN’s ‘ Demonstrate Your self Suitable ’ announcement, a phone for folks to obstacle on their own to commit to one thing tough in 2023. Verify By yourself Proper encourages persons to opt for a little something physically tricky that they will work tirelessly towards in 2023. BPN Education is just one of the many assets BPN features to assist folks assistance and obtain their ambitious ‘Prove Oneself Right’ targets.

“Every person’s health and fitness journey is exceptional,” suggests Kat Thomas, CEO of BPN. “There are quite several equipment that meet the consumer the place they are on their journey. The BPN Instruction Application makes it possible for buyers to established difficult, measurable, and achievable aims and certainly keep by themselves accountable. Our goal with this application is to differentiate BPN in the client area. We’re not just advertising sporting activities nourishment products — we’re equipping our neighborhood with the instruments to turn out to be the very best version of by themselves.”

For more info or to obtain the BPN Training application, please visit the Apple App Shop for iOS products and Google Play for Android equipment. For much more facts on BPN’s nutrition merchandise, health and fitness tools and methods, and the BPN Demonstrate Yourself Suitable marketing campaign, remember to pay a visit to bareperformancenutrition.com.

About Bare Effectiveness Nourishment

Launched by military Veteran and physical fitness personality Nick Bare, Bare Overall performance Diet (BPN) generates higher-high-quality nourishment nutritional supplements that assistance individuals bridge the hole involving wellness and efficiency. BPN’s array of Knowledgeable Athletics tested goods include superfoods, pre-exercise routine, and protein supplements. Study additional at bareperformancenutrition.com.

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Get hold of: Media inquiries or solution requests:

Jack Taylor

Katie Lawera

248.767.5554

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Restore 24 Nutrition Launches Line of High-Quality Nutrition and Wellness Products

CHEYENNE, Wyo., Feb. 7, 2023 /PRNewswire/ — Restore 24 Nutrition is thrilled to announce the start of its detailed vary of wellness and wellness goods. With a enthusiasm for aiding men and women improve their wellbeing and effectiveness, Restore 24 Nutrition provides specialized health supplements that improve total wellness and help prospects come to feel their most effective. Every single product or service is produced with the maximum good quality substances and is made to assist persons get to their health and fitness and wellness targets.

The crew of professional, passionate nutritionists at Restore 24 Nutrition are dedicated to supporting people today master about the positive aspects of wholesome living. They specialize in educating, inspiring, and motivating people to achieve their wellbeing and wellness aims in a sensible way. Whether you happen to be an knowledgeable athlete or just starting your journey towards physical exercise, Restore 24 Nourishment has something for everybody. Giving a vast range of items that are personalized to fulfill the exclusive needs of each client, Restore 24 Nutrition is the top nourishment store for well being-conscious persons.

The products provided by Restore 24 Nourishment are precisely formulated to assistance prospects with their well being and wellness aims. No matter whether it really is aiding in muscle restoration, boosting electricity stages, or advertising healthier weight reduction, these nutritional supplements can present prospects with a effortless and dependable solution for attaining their ideal outcomes. Each individual item is produced of best-notch elements, making sure that buyers get the greatest nutrition in each order. From protein powders and multivitamins to probiotics and pre-exercise sessions, Restore 24 Nutrition gives a vast selection of merchandise built to enhance wellbeing and wellness.

Overall health and wellness are getting to be progressively crucial in our lives, and Restore 24 Nourishment is listed here to assist you reach best wellness. With a range of well being nutritional supplements that are tailored to meet the desires of each individual buyer, as very well as qualified nutritionists who are dedicated to serving to shoppers get the most out of their food plan and workout routine, Restore 24 Diet has everything you require for success.

Learn more about how you can elevate your health and fitness and wellness at restore24nourishment.com.

About Restore 24 Nutrition:

Restore 24 Nutrition is a extensive wellbeing and wellness shop that empowers folks to just take management of their overall health. With a broad vary of wellness products and solutions designed to meet the wants of each and every buyer, Restore 24 Diet is fully commited to helping buyers accomplish enhanced well being and performance. From protein powders to wellbeing dietary supplements, there is something for every person at Restore 24 Nourishment. Uncover out far more at restore24nourishment.com.

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Identify: Wayne Morgan
E-mail: 353296@e mail4pr.com
Phone Amount: +1 345-929-0952

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Optimum Nutrition launches campaign #thereismoreinallofus focussed on female athletes

Women’s conditioning and nourishment requires centre phase via this campaign

NEW DELHI, Jan. 27, 2023 /PRNewswire/ — World’s #1 Sports Diet model, Optimum Nutrition^® launched a marketing campaign to highlight its partnership with a few excellent woman athletes, Priya Punia, Afshan Ashiq, and Sangeeta Phogat. They are all at the prime of their respective activity and have joined the The best possible Nourishment^® staff as section of the initiative to shine a gentle on the achievements of Girls athletes in India and to help endorse the value of right nourishment for woman athletes as effectively as for total wellness and exercise for women of all ages.

Speaking on the marketing campaign, ON Model Ambassador and nationwide cricketing champion, Rishabh Pant said, “When I arrived on board with Ideal Diet^®, it was because of to a shared philosophy on nourishment and health and fitness. Seeing this marketing campaign which is a testomony to the indomitable spirit of Indian sporting activities ladies, that pushes them to do A lot more, to go beyond their limitations so that the world will have no other preference but to sit up and consider discover, my belief in their ethos is cemented further more. We need to have to make excellent nutrition inclusive and gender-neutral. Ladies athletes from across India have a extended way to go listed here and I am genuinely happy that ON has taken this 1st action to perform intently with them.”

Satyavrat Pendharkar, Vice President – Glanbia Overall performance Nutrition India Pvt. Ltd. (South Asia & META), shared his enthusiasm, “We are thrilled to be leading the demand in championing feminine athletes as ambassadors for our latest initiative. These gals are not only proficient and achieved in their respective activity, but they also serve as highly effective purpose styles for all persons, regardless of gender.”

These a few athletes who are element of the marketing campaign aptly titled – There is Far more in all of Us are not only leaders in their respective fields but also provide as function types for younger ladies throughout India. They will be operating intently with The best possible Nourishment^® to teach girls about the significance of the correct type of diet and to stimulate them to optimise their efficiency with the exact.

The online video campaign is a properly-crafted narrative that features the three athletes in a gritty, inspirational avatar. The central premise of the movie is that the price of an athletic medal is immune to the gender of the athlete, in excess of and higher than that, it is a make a difference of great national delight. The movie seeks to encourage viewers by exhibiting the strength and dedication of these ladies who are shaping the path for women’s sporting activities in India.

Sangeeta Phogat is a champion in the discipline of women’s wrestling and a favorite to depict India in the 55KG group at the impending Olympic Video games, in 2024. She spoke about her partnership with The best possible Diet, “For me, as an athlete, owning a well balanced and protein-loaded diet program, specially being a vegetarian, is very critical. To compete and excel against the world’s ideal, I personally belief and use The best possible Nutrition for my protein requires and like me, for above 35 many years, the world’s finest athletes have trustworthy it.”

Afshan Ashiq was among the the to start with woman footballers out of Kashmir. She also begun an academy for women in Kashmir and was honoured as a In good shape India ambassador and appreciated by the Hon’ble Primary Minister of India, Shri Narendra Modi. In her early times as a expert footballer, Afshan uncovered it difficult to continue to be in good shape for the duration of the off-period, this is wherever she started to notice the great importance of nourishment. She uncovered that with the ideal nourishment, she could train longer and recuperate faster. Afshan mentioned, “It is hard for woman athletes in India to entry the proper type of nutrition, there is also a deficiency of awareness about this. I am grateful that Optimum Nourishment has supported my dietary requires and this experienced a big influence on my health and fitness. The best possible Nutrition’s goal to develop and teach feminine athletes on the worth of diet resonated with me as they have stood by a number of young athletes more than the very last 35 years.”

Priya Punia, a promising cricketer and capped Indian participant, who debuted in 2019 with a match-profitable, unbeaten half century towards South Africa, is also showcased in the marketing campaign. The right hander has endured a difficult journey, from getting to shift to Delhi to pursue cricket, to shedding her mom through the Covid pandemic. Even so, her resilient character and supportive relatives have permitted her to remain dependable. She shared her fitness philosophy, “We athletes have a demanding routine of actively playing and working out and hence an improved require for protein. Protein is a quite vital ingredient of our fitness and restoration. Irrespective of no matter if it is a male or feminine sportsperson, absolutely everyone demands to have an efficient recovery and diet. I have been a extensive-time consumer of Ideal Diet Gold Regular 100{bf0515afdcaddba073662ceb89fbb62b6b1bf123143c0e06b788e1946e8c353f} Whey as it is the world’s #1 sports activities protein powder, and it was encouraged to me by a ton of my fellow athletes.”

Checkout the campaign video: https://youtu.be/udqQWTGw_tE

About the Firm - Ideal Diet (ON)

Optimum Nutrition^®, Inc. is element of Glanbia Functionality Nutrition and has been setting the gold standard in athletics nourishment for extra than 30 years – encouraging general performance-concentrated athletes attain their goals. With condition-of-the-artwork generation services in Aurora-Illinois, Dawn-Florida, Middlesbrough-Uk & now Paonta Sahib, Himachal Pradesh-India, Optimum Diet is a person of the several sports activities nourishment corporations to supply goods in each and every product or service classification. From the extremely starting in 1986, Ideal Nourishment has often taken a fingers-on strategy to sustain the extremely greatest benchmarks of quality.

Supply Ideal Nourishment (ON)

WHO launches funding appeal to help a record number of people in complex, intersecting health emergencies

WHO is launching its 2023 health and fitness crisis attractiveness nowadays for US$ 2.54 billion to deliver support to tens of millions of men and women close to the entire world going through health and fitness emergencies. The amount of persons in require of humanitarian reduction has amplified by practically a quarter in contrast to 2022, to a history 339 million.

At the moment, WHO is responding to an unparalleled quantity of intersecting health emergencies: local climate improve-associated disasters these as flooding in Pakistan and foodstuff insecurity across the Sahel and in the increased Horn of Africa the war in Ukraine and the well being impact of conflict in Yemen, Afghanistan, Syria and northern Ethiopia – all of these emergencies overlapping with the health procedure disruptions triggered by the COVID-19 pandemic and outbreaks of measles, cholera, and other killers.

“This unparalleled convergence of crises needs an unprecedented reaction,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-Normal. “More men and women than ever right before facial area the imminent possibility of disease and starvation and require assistance now. The world are not able to glance away and hope these crises resolve by themselves. I urge donors to be generous and assist WHO to preserve lives, avoid the spread of disease within just and throughout borders, and help communities as they rebuild.”

WHO is now responding to 54 wellbeing crises all around the entire world, 11 of which are classified as Quality 3, WHO’s optimum amount of crisis, necessitating a response at all 3 amounts of the corporation. As it is typically the circumstance, the most vulnerable are the worst hit.

In 2022, WHO delivered medicines, other supplies, training for doctors and other health and fitness employees, vaccines, enhanced condition surveillance, mobile clinics, mental overall health aid, maternal wellbeing consultations and a lot more. WHO delivers charge-productive, significant-effects responses that protect health, lives and livelihoods. Each and every US$ 1 invested in WHO generates at least US$ 35 in return on investment decision*.

WHO responds to well being emergencies in shut collaboration with Member States, other UN agencies, non-governmental companies, civil culture businesses and other partners in the communities and across international locations and locations.

The charm will be launched at an function from WHO’s Headquarters in Geneva, hosted by WHO’s Director-Typical, Dr Tedros Adhanom Ghebreyesus. It will be webcast from this site, and on WHO’s YouTube channel, Twitter, LinkedIn.

Resources

Note to editors:

WHO is responding to Quality 3 well being emergencies in Afghanistan, the Democratic Republic of the Congo, the better Horn of Africa, Northern Ethiopia, Somalia, South Sudan, the Syrian Arab Republic, Ukraine, and Yemen. The COVID-19 pandemic and mpox (monkeypox) outbreaks are also Quality 3 emergencies. See extra about health emergencies.

*A Wholesome Return. Investment decision scenario for a sustainably financed WHO, May perhaps 2022.