Sermo CEO Launches ‘Be Your Possible’ to Raise Funds for Medical Research and Advocate for Those Battling Critical Illness

Organization’s Core Goal: Helping Others Find and Take Steps Toward Their Own Possible

NEW YORK, March 28, 2023–(BUSINESS WIRE)–Peter Kirk, CEO of Sermo, has launched Be Your Possible, a global charitable organization committed to raising funds for medical research and inspiring others to take steps towards their “possible”.

Be Your Possible’s mission to inspire others and fundraise for research was born from Kirk’s own harrowing experience of surviving Acute Myeloid Leukemia, a rare cancer of the blood and bone marrow. After receiving a terminal diagnosis and being intubated in the ICU with double lung pneumonia, Kirk received a blood stem cell transplant that saved his life.

“A 25-year-old man named Sam saved my life when he donated 850 million wonderful stem cells that ultimately made my transplant possible,” Kirk said. “A kind stranger gave me another chance at life, and this wouldn’t have been conceivable without the decades of medical research that went into advancing the transplant process and the work of oncologists around the world. Through Be Your Possible, we’re aiming to expand access to life-saving medical treatments to people on a global scale by funding vital medical research, moving scientific breakthroughs forward, and offering support to those who receive critical diagnoses like mine.”

Peter’s “possible” is running 1,000 half marathons by the 10th anniversary of his transplant to raise $1 million for blood stem cell cancer research at Memorial Sloan Kettering Cancer Center, where he received his own life-saving transplant. Be Your Possible will also offer opportunities and events to empower not only other patients, but everyone to take steps toward finding their own possible, from exercise to education and personal growth.

Be Your Possible’s flagship event is Run with Peter-Run for Research, a global doctor-led run that takes place annually in June. Inspired by Kirk’s incredible completion of the NYC Marathon five months post-transplant, the inaugural event mobilized thousands of physicians in 77 countries to run or walk with Kirk in support of medical research causes, chosen by physician runners themselves. Founding partner Sermo donated $250,000 to the various causes chosen by physician participants, including the American Heart Association, St. Jude Children’s Research Hospital, and Memorial Sloan Kettering Cancer Center, where Kirk received his life-saving blood stem cell transplant.

Our core belief is that anything is possible, taking one step at a time TOGETHER. To learn more, visit beyourpossible.com

About Be Your Possible:

Born from Founder and Sermo CEO Peter Kirk’s harrowing experience with Acute Myeloid Leukemia, journey to recovery, and commitment to inspiring others to be their possible, Be Your Possible is a global charitable organization committed to raising awareness and funds for medical research to help others benefit from life-saving treatments, such as Peter’s own blood stem cell transplant.

The organization was founded in 2022 launching its first initiative, Run with Peter-Run for Research, a global movement mobilizing thousands of physicians to run or walk in support of medical research.

Peter’s “possible” is running 1,000 half marathons by the 10th anniversary of his transplant.

We pledge to empower not only other patients, but everyone to take steps toward finding their own possible, from exercise to education and personal growth. Our core belief is that anything is possible, by taking one step at a time, TOGETHER. To learn more, visit beyourpossible.com

About Sermo:

Sermo is the largest global healthcare research company and the most trusted physician engagement platform. Sermo engages with more than 1.3 million HCPs across 150 countries and has reach into the U.S. Payer market that now exceeds 230M commercial lives covered.

For over 20 years, Sermo has been turning physician experience, expertise, and observations into actionable business insights that benefit pharmaceutical companies, healthcare partners, and the medical community at large. Sermo offers on-demand access to physicians via a proprietary health-tech ecosystem to gain targeted HCP insights that inform strategic decisioning in real-time. Visit www.sermo.com/business

View source version on businesswire.com: https://www.businesswire.com/news/home/20230328005418/en/

Contacts

Media:
Allyson Noonan
AN Communications
allyson.noonan@gmail.com

Former CEO Of Medical Device Company Indicted For Creating And Selling A Fake Medical Component That Was Implanted Into Patients | USAO-SDNY

Damian Williams, the United States Attorney for the Southern District of New York, Michael J. Driscoll, the Assistant Director in Charge of the New York Field Office of the Federal Bureau of Investigation (“FBI”), and Fernando P. McMillan, the Special Agent in Charge of the New York Field Office of the U.S. Food and Drug Administration – Office of Criminal Investigations (“FDA-OIC”), announced today the filing of a two-count Indictment (the “Indictment”) charging Laura PERRYMAN, the former Chief Executive Officer (“CEO”) of STIMWAVE LLC, a Florida-based medical device company, in connection with a scheme to create and sell a non-functioning dummy medical device for implantation into patients suffering from chronic pain, resulting in millions of dollars in losses to federal healthcare programs.  PERRYMAN was arrested this morning in Delray Beach, Florida, and will be presented later today in the United States District Court for the Southern District of Florida.  

In addition, Mr. Williams announced the unsealing of a non-prosecution agreement (the “Agreement”) with STIMWAVE LLC (“STIMWAVE”), which filed for bankruptcy on June 15, 2022.  The Agreement was entered into on October 29, 2022, and was sealed by the United States Bankruptcy Court for the District of Delaware, pending the Government’s ongoing investigation.  Under the terms of the Agreement, STIMWAVE has accepted responsibility for its conduct by, among other things: (i) making admissions and stipulating to the accuracy of an extensive Statement of Facts; (ii) paying a $10,000,000 monetary penalty; and (iii) maintaining an adequate compliance program, to include employing a Chief Compliance Officer and holding regular compliance committee meetings.  STIMWAVE is also required to cooperate fully with the Government.  STIMWAVE’s obligations under the Agreement will continue for a period of three years from the date of execution of the Agreement.   

The U.S. Attorney’s Office also unsealed a civil fraud lawsuit filed against STIMWAVE under the False Claims Act (“FCA”), and the parties’ settlement of that suit (the “FCA Settlement”).  The settlement has been submitted to United States District Judge George B. Daniels for approval.  In connection with the FCA Settlement, STIMWAVE admitted and accepted responsibility for conduct alleged in the Government’s civil complaint and agreed to pay $8,600,000 to the United States.  This payment will be credited towards the $10,000,000 monetary penalty discussed above.  The civil complaint also brings claims against PERRYMAN under the FCA, which are pending.

U.S. Attorney Damian Williams said: “As alleged, at the direction of its founder and CEO Laura Perryman, Stimwave created a dummy medical device component — made entirely of plastic — designed to be implanted in patients for the sole purpose of causing doctors to unwittingly bill Medicare and private insurance companies more than $16,000 for each implantation of the piece of plastic.  The defendant and Stimwave did this so that they could charge medical providers many thousands of dollars for purchasing their medical device.  Our Office will continue to do everything in its power to bring to justice anyone responsible for perpetuating health care fraud, which in this case led to patients being used as nothing more than tools for financial enrichment.”

FBI Assistant Director Michael J. Driscoll said: “Ms. Perryman, as the Chief Executive Officer of Stimwave, allegedly led a scheme to sell medical devices that contained a non-functioning component that doctors unwittingly implanted into patients suffering from chronic pain.  As a result of her illegal actions, not only did patients undergo unnecessary implanting procedures, but Medicare was defrauded of millions of dollars.  Today’s action demonstrates the FBI’s continuing commitment to protect Medicare and other government programs from financial fraud and abuse.”

FDA-OIC Special Agent in Charge Fernando P. McMillan said: “Individuals and companies that manufacture and distribute medical devices with non-functional components put the health of patients at significant risk.  We will continue to pursue and bring to justice those who jeopardize the health of their patients and of the public.”

According to the documents unsealed today in Manhattan federal court and the United States Bankruptcy Court for the District of Delaware:[1]

STIMWAVE was a medical device company that manufactured and distributed implantable neurostimulation devices designed to treat intractable, chronic pain.  Founded in 2010 by PERRYMAN and others, STIMWAVE was headquartered in Pompano Beach, Florida.

STIMWAVE was founded on the premise that its products would provide non-opioid alternatives to chronic pain management.  As the founder and CEO of STIMWAVE, PERRYMAN oversaw the design of the StimQ PNS System (the “Device”), a neurostimulator medical device that treated chronic pain by producing electrical currents to target peripheral nerves outside the spinal cord.  From at least in or about 2017 up to and including her termination in or about 2019, PERRYMAN, as STIMWAVE’s CEO, engaged in a multi-year scheme (the “Scheme”) to design, create, manufacture, and market an inert, non-functioning component of the Device — called the “White Stylet” — that served no medical purpose but was included with the Device through in or about 2020 in order to make the product financially viable for doctors to purchase. 

When STIMWAVE originally brought the Device to market in or about 2017, it contained three primary components: (i) an implantable electrode array (the “Lead”) that stimulated the nerve; (ii) an externally worn battery that sat outside the body and wirelessly provided power to the Lead through the patient’s skin (the “Battery”); and (iii) a separate implantable receiver measuring approximately 23 centimeters in length with a distinctive pink handle — called the “Pink Stylet.”  The Pink Stylet contained copper and, unlike the White Stylet, functioned as a receiver to transmit energy from the Battery to the Lead.

STIMWAVE sold the Device to doctors and medical providers for over approximately $16,000.  Medical insurance providers, including Medicare, would reimburse medical practitioners for implanting the Device into patients through two separate reimbursement codes, one for implantation of the Lead and a second for implantation of the Pink Stylet.  The billing code for implanting the Lead provided for reimbursement at a rate of between approximately $4,000 and $6,000, while the billing code for implanting a receiver, like the Pink Stylet, provided for reimbursement at a rate of between approximately $16,000 and $18,000.

Soon after the Device was released, physicians informed STIMWAVE that they were having trouble implanting the Pink Stylet in certain patients because the Pink Stylet was too long.  STIMWAVE and PERRYMAN knew that the Pink Stylet could not be cut or trimmed to shorten it without interfering with the functionality of the Pink Stylet as a receiver, and without a receiver component for doctors to implant and seek reimbursement for, doctors would incur a substantial financial loss with every purchase of the Device, thereby making it more difficult for STIMWAVE to sell the Device to doctors and medical providers at the approximately $16,000 price.

However, STIMWAVE — at the direction of PERRYMAN — did not lower the price of the Device so that its cost to doctors and medical providers could be covered by reimbursement for the implantation of only the Lead, nor did PERRYMAN recommend that doctors not implant the Device or its receiver component in cases where the Pink Stylet could not fit comfortably.  Instead, PERRYMAN directed that STIMWAVE create the White Stylet — a dummy component made entirely of plastic that served no medical purpose but which STIMWAVE misrepresented to doctors as a customizable receiver alternative to the Pink Stylet.  The White Stylet could be cut to size by the doctor for use in smaller anatomical spaces and was created solely so that doctors and medical providers would continue to purchase the Device for use in those scenarios and continue to bill for the implantation of a receiver component.  To perpetuate the lie that the White Stylet was functional, PERRYMAN oversaw training that suggested to doctors that the White Stylet was a “receiver,” when, in fact, it was made entirely of plastic, contained no copper, and therefore had no conductivity.  In addition, PERRYMAN directed other STIMWAVE employees to vouch for the efficacy of the White Stylet, when she knew that the White Stylet was actually non-functional.

As a result of these misrepresentations regarding the functionality of the White Stylet, PERRYMAN caused doctors and medical providers to unwittingly implant the non-functional White Stylet into patients and submit fraudulent reimbursement claims for implantation of the White Stylet to Medicare, resulting in millions of dollars in losses to the federal government.

On June 15, 2022, STIMWAVE filed for bankruptcy in Delaware under Chapter 11 of the Bankruptcy Code, through which it sold substantially all of its assets to a third-party through an auction.

*                *                *

PERRYMAN, 54, of Delray Beach, Florida, has been charged with one count of conspiracy to commit wire fraud and health care fraud, which carries a maximum potential sentence of 20 years in prison, and one count of health care fraud, which carries a maximum potential sentence of 10 years in prison. 

The maximum potential sentences are prescribed by Congress and are provided here for informational purposes only, as any sentencing of the defendant will be determined by the judge. 

Mr. Williams praised the investigative work of the FBI and thanked the FDA for its assistance.

The criminal case is being handled by the Complex Frauds and Cybercrime Unit of the Office’s Criminal Division.  Assistant U.S. Attorneys Louis A. Pellegrino, Jacob M. Bergman, and Mónica P. Folch are in charge of the prosecution.  The civil case against STIMWAVE and PERRYMAN is being handled by the Civil Frauds Unit of the Office’s Civil Division.  Assistant U.S. Attorneys Jacob M. Bergman and Mónica P. Folch are in charge of the civil case.

The charges contained in the Indictment are merely accusations, and the defendant is presumed innocent unless and until proven guilty.


[1] As the introductory phrase signifies, the entirety of the text of the Indictment constitutes only allegations, and every fact described herein should be treated as an allegation.

Former Biotech CEO Arrested for Implanting Phony Medical Devices in Patients

Image by Getty / Futurism

New bad guy alert: according to an FBI indictment, Florida woman Laura Perryman, the former CEO of a health-tech company called Stimwave, was arrested on Thursday “in connection with a scheme to create and sell a non-functioning dummy medical device for implantation into patients suffering from chronic pain,” Vice reports, accusations that Perryman’s lawyer has since denied.

In other words, the FBI is alleging that Perryman knowingly created and sold fake medical implants that were entirely made out of plastic to medical systems and their patients, under the guise that the devices would be able to ease chronic pain.

The news comes after Stimwave filed for bankruptcy last year, and has previously agreed to pay $10 million over a related whistleblower lawsuit, Reuters reports.

Perryman and Stimwave, which according to Engadget received FDA approval for an early version of its implant back in 2014, actually sold two different rodlike implants, which they claimed could both alleviate pain by way of electrical signaling — no addictive painkillers required.

“From the patient perspective, they definitely want pain-relief alternatives that are not opioids,” Perryman told Engadget in an interview back in 2017, “but taking the leap from opioid to surgery and a tiny battery inside your body sounds daunting.”

Perryman’s firm even had some big-name celebrity sponsors, notably football Hall of Famer Joe Montana.

“If this was another major surgical process, I probably would’ve said no,” Montana told CBS — which did a whole segment documenting Montana’s experience undergoing the “state of the art” procedure — in 2019. “But I really think this is going to be the answer to my knee and I’m looking forward to an hour or two from now when I get done.”

“It’s just like anything,” Montana continued. “What’s good for me is not always what’s good for you, right? Everyone should do their own research on it. But I wouldn’t be doing this and moving forward with it if I didn’t believe it wasn’t something that could help people.”

But as Vice explains, their first product, a nine-inch-long, computer-chip-embedded device dubbed the “Pink Stylet,” was often too large for doctors to comfortably implant into some patients. But rather than turn down any potential sales, the FBI alleges that Perryman and Stimwave instead came out with the “White Stylet,”  which they claimed was just a smaller and more comfortable — but equally as effective — version.

It’s unclear which version of the device Montana received — which, as it turns out, could’ve made a huge difference.

Because the White Stylet was nothing more than a piece of plastic, according to the FBI’s indictment. No computer chip, no electrical signaling. Just plastic.

And they weren’t cheap, either — according to the FBI, Perryman and Stimwave sold the phony plastic tubes at over $16,000 a pop.

“As alleged, at the direction of its founder and CEO Laura Perryman, Stimwave created a dummy medical device component — made entirely of plastic — designed to be implanted in patients for the sole purpose of causing doctors to unwittingly bill Medicare and private insurance companies more than $16,000 for each implantation of the piece of plastic,” US Attorney Damian Williams said in the indictment.

“The defendant and Stimwave did this,” he added, “so that they could charge medical providers many thousands of dollars for purchasing their medical device.”

Meanwhile, Perryman’s lawyer Jared Dwyer of Greenberg Traurig called the allegations “wrong, starting with the description of the neurostimulator that Laura invented” in a statement to Futurism.

“Every piece of that system had a function and was necessary depending on the patient’s needs,” he added. “And, at the end of the day, the components that were used were up to the doctors. This is a case about a company looking for a quick way out that decided to scapegoat the founder.”

Per the indictment, Perryman has officially been charged with “one count of conspiracy to commit wire fraud and health care fraud, which carries a maximum potential sentence of 20 years in prison, and one count of health care fraud, which carries a maximum potential sentence of ten years in prison.”

As the FBI notes in the indictment, these are still only accusations, and Perryman has yet to go to trial.

“Laura looks forwarded to addressing these allegations in court,” Dwyer told Futurism.

But given the evidence, things aren’t looking great for her. Besides, you involve Joe Montana in your scam, and you involve the fury of the American public.

“Our Office will continue to do everything in its power to bring to justice anyone responsible for perpetuating health care fraud,” said Williams, “which in this case led to patients being used as nothing more than tools for financial enrichment.”

Futurism has reached out to Stimwave for comment.

READ MORE: People Were Unwittingly Implanted With Fake Devices in Medical Scam, FBI Alleges [Vice]

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