RFK Racing and Titan Fitness have partnered to open a brand-new 6,500 square-foot, state-of-the-art Human Performance Center on its Concord, North Carolina campus, the team announced on Tuesday.
The brand-new facility is set to be the home of RFK Racing’s workout space, a nutrition center, a physical therapy hub, and staff offices. As part of the relationship, the fitness facility will be equipped head-to-toe by Titan Fitness.
Titan Fitness has thus partnered with RFK Racing to provide top-of-the-line resources and direction for the organization, as it looks to move forward in advancing its performance and fitness routines for its athletes.
“We’re thrilled to officially announce our new Human Performance Center as we continue to make positive changes both on and off the race track,” said Brad Keselowski, Co-Owner and Driver. “This space allows us to further advance training for our pit crew athletes so they continue to perform at a high level and also drives a wellness initiative as it is open to everyone at RFK. We’re thankful to Titan Fitness and their new partnership for outfitting the gym with top-of-the-line equipment, all of which we believe will grow our performance as an organization.”
The addition of the Human Performance Center to RFK Racing’s growing supply of resources will allow the team to train its drivers and pit crew athletes to maintain peak performance levels during the NASCAR Cup Series season. Having a partnership with Titan Fitness allows new opportunities to train with free weights, conditioning equipment, and machines that are safe, effective, and beneficial.
As part of a continued health and wellness initiative designed to promote and provide healthy lifestyle options, the Human Performance Center will also be open to all employees of RFK Racing.
“At Titan, we strive to partner with organizations with similar missions and are proud to partner with an elite team like RFK Racing — a team that is committed to growth and performance. Providing RFK with the high-quality equipment they need to train and meet their goals of winning NASCAR championships aligns with our fast-paced environment and culture of success,” said Austin Speck, CEO of Titan Fitness. “The drivers and pit crew need endurance, strength, and agility in every race – and we take great pride in knowing that our equipment helps people maximize their potential and reach their goals.”
The facility’s gym space alone is measured at more than 4,800 square feet, with a 25-yard turf area and various types of equipment needed to train. The building also includes hubs for the team’s Nutrition and Physical Therapy staff to perform their duties and provide RFK’s athletes with exceptional care.
On top of its presence in the Human Performance Center, the Titan Fitness branding will appear on pit crew equipment throughout the NASCAR Cup Series season, as well as select races as an associate sponsor on RFK Racing’s two entries.